👀 Who are we?

Let's Swile for a fulfilling work environment 🚀

Swile is a worktech launched in 2018 that operates in two countries (France and Brazil).

After several years, we are now proud to be co-leader of the employee benefits market 🎊

More concretely, Swile is ....

📱 The first employee super-app to offer a unified, personalised and modern experience that boosts engagement at work!

💳 But it's also a smart-card that brings together all the employee benefits: reinvented luncheon vouchers, gift vouchers, a mobility benefit to reduce your carbon footprint, the ability to simplify your business travel...

🤝 By combining the best of human and technological approaches, Swile has set out to support the current changes in the labour market by positioning itself as a Worktech leader. We are moving towards a vision of the world of work that is fulfilling for all employees!

Our purpose ?

To co-construct and deploy a new pact for the world of work that aligns the interests of employees and the company, and to offer a unified, customisable and modern experience to meet everyone's needs and improve engagement at work.

😎 Your future position :

• Introduction:
  
  
  

We're searching for a dynamic Director of Customer Marketing to lead our team of 8 professionals. If you are passionate about enhancing customer satisfaction and driving revenue growth through the existing customer base, this role presents an exciting opportunity to make a significant impact.

Our mission is to implement a comprehensive B2B and B2C customer marketing strategy throughout the entire lifecycle, focusing on driving additional revenue (X-sell/Up-sell, Renewals, etc.) while reducing churn and continually improving customer satisfaction.

We are seeking a seasoned professional with a proven track record in marketing leadership roles, demonstrating strategic vision, exceptional stakeholder management skills, and a results-driven mindset. The ideal candidate will have extensive experience in driving revenue growth, enhancing customer satisfaction, and leading cross-functional teams to achieve ambitious business objectives.

• Expertise & Responsibilities:
  
  
  

The successful candidate will bring extensive expertise and leadership to the following responsibilities:

• Define and activate customer migration journeys from Bimpli to Swile across all personas and products, ensuring seamless transitions and enhanced user experiences
• Provide strategic support to Sales teams, driving initiatives to generate additional revenue streams from existing clients through tailored upselling and cross-selling strategies
• Cultivate and maintain strong customer relationships and brand loyalty among our B2B personas and end users, fostering a culture of trust and satisfaction
• Elevate the customer experience across all touchpoints, including onboarding journeys, anti-churn initiatives, and comprehensive product education programs, catering to diverse target audiences
• Oversee the management of key customer satisfaction metrics such as Trustpilot ratings and NPS scores, leveraging insights from user feedback panels and conducting in-depth customer studies to drive continuous improvement
• Implement effective CRM strategies and dynamic animation campaigns to incentivize user engagement and drive spending behaviors, maximizing revenue opportunities
• Lead initiatives for process optimization and production automation, streamlining workflows and enhancing operational efficiency to deliver exceptional service quality
• Drive optimization efforts for e-category management on our Swile boutique, ensuring alignment with sales objectives and contributing to the achievement of strategic roadmap milestones
• Manage the team who delivers internal communication services to retain/upsell our large accounts (Agence de comm) and collaborate with the sales team to maximise revenue of this line of service
• Leadership and Management Responsibilities:
• Drive and inspire the team to achieve goals and objectives effectively
• Set clear objectives and key results (OKRs) for the team, ensuring alignment with overall business goals and regularly tracking progress toward these objectives
• Manage the budget allocated to the customer marketing department, ensuring optimal resource allocation and cost-effectiveness
• Manage resource allocation within the team, including workload distribution and task prioritization
• Oversee the hiring process, including identifying talent needs, interviewing candidates, and making hiring decisions that align with the team's objectives.
  
  
  

🥇Your future team / stakeholders :

• 🔎 Organization
• Reporting to Virginie Nevraumont, VP Business Marketing
• Management of a team of 8 people
• Key stakeholders
• Demand Gen, Sales Enablement, Inno Marketing teams, CRM/Data teams, Sales teams, Product, Brand
  
  
  

✨It will be a perfect match if :

• 13-15 years of experience in B2B or B2B2C Marketing
• Strong expertise in lifecycle marketing and strategy implementation
• Excellent understanding of lifecycle levers and methods to increase user revenue
• Ability to balance strategic thinking with hands-on execution
• Problem-solving mindset with a commitment to removing obstacles for their teams
• Results-oriented and data-driven
• Team player with a caring yet results-driven leadership style
• Fluency in English
• Good knowledge of Marketing Cloud or Braze is a plus
• A responsible future swiler: you share our commitment to the environment, diversity, fairness and inclusion, and are prepared to work hard every day to improve individual and collective performance
  
  
  

🔥 Our hiring process :

• We have a 5-step process. 5 steps to convince you that Swile is the right choice for your future career
  
  
  

During these steps, you will meet:

• Meet Priscilla, Hiring Team during 45min
• Meet Laura during 1hour
• Engage with Virginie & Laura (team members) during a 1-hour study case
• Meet 2 Swilers for a cultural fit meeting lasting 1 hour
• Meet Virginie during a 1-hour conversation