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Digital Marketing Analyst (Digital Marketing Team)

SEMrush

SEMrush

Marketing & Communications, IT
Barcelona, Spain
Posted on Mar 19, 2026

Semrush is a brand visibility platform, empowering marketers to command their online presence and create measurable impact. We unify SEO authority and AI visibility, so brands are found, cited, and chosen everywhere search happens. That’s how Semrush gained the trust of over 28 million users—from scaling startups to Fortune 500 companies.

Here, you own the way you work, but we move as one unbeatable team.

We don’t just lead the market, we’re busy creating the world where Semrush is an unfair advantage for every marketer.

We move fast in ways to help you grow. Here, you have room to experiment, keep what works, and learn quickly from what doesn’t.

Ready to share our ambition and make an impact? Then, this role may be for you.

About the role

  • Dig into the day-to-day performance of our email marketing and paid traffic channels, helping the team spot trends, flag opportunities, and build clear narratives around what's working and what's not.
  • Support the creation and maintenance of dashboards and reports to track key marketing KPIs and make performance easy to understand across the team.
  • Help monitor campaign performance across channels — including search, display, video, and email (mass and automated) — and contribute to budget and strategy conversations with data to back them up.
  • Use SQL and Google Sheets to pull and organize data, answer marketing questions, and keep reporting up to date.
  • Collaborate with the Paid Traffic and Email Marketing teams to understand business goals and translate them into clear, actionable insights.
  • Monitor, plan and learn about marketing incrementality experiments to prove the efficiency and effectiveness of ongoing and new initiatives.
  • Collaborate with cross-functional teams to understand business objectives and translate them into data-driven strategies.​
  • Stay updated with industry trends and best practices in digital marketing analytics to continually enhance analytical approaches.

Goals and Expectations

  • Build a strong understanding of how our marketing channels perform and how they contribute to business growth.
  • Help improve marketing ROI by identifying what's driving results and flagging what needs attention.
  • Grow into a confident data storyteller — someone who can translate numbers into clear narratives for marketing stakeholders.
  • Contribute to reports and dashboards that the broader Digital Marketing team relies on to make decisions.

About you

Move together. Raise the bar. Learn fast—grow faster. That’s the default. And here’s what else is needed to succeed in this role:

  • 3+ years of experience in digital marketing, whether in paid traffic, email marketing, or a similar hands-on marketing role.
  • A good understanding of core marketing metrics and the business problems that come up day-to-day in growth-focused teams.
  • Proven track record of analyzing and optimizing programs across various digital marketing channels.​
  • Comfortable working with data — some experience with SQL or Google Sheets is a plus, even if you're still developing these skills.
  • Familiarity with paid channels (search, display, video) and/or email marketing platforms.
  • Curious, proactive, and eager to learn — you don't need to know everything about attribution or analytics on day one, but you should be excited to grow in that direction.

Not Required, but a Plus

  • Demonstrated experience with SQL and Looker Studio.​
  • Knowledge of attribution models and experience in implementing them to assess marketing effectiveness.​
  • Experience with testing methodologies to measure the impact of marketing actions.

#LI-Hybrid

About the perks

  • Unlimited PTO

  • Hobby & team building budget allowance

  • Employee Support Program

  • Loss of family member financial aid

  • Employee Resource Groups

A little more about us

Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact.

Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across GEO, SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. The company was founded in 2008 and is headquartered in Boston, MA with a global presence across North America, Europe and Asia.

We’ve built something people are proud to be part of. And the awards agree: Great Place to Work, DEI Workplace, Diversity Champion Award, International Inclusion Award, Most Women Friendly Employers, Best Place for Working Parents. All thanks to 1700+ employees who build the company every day.

About our Diversity, Equity, and Inclusion commitments

Semrush is an equal opportunity employer. Building a better future for marketers around the world unites people from all backgrounds. Even if you feel that you don’t 100% match all requirements, don’t be discouraged to apply! We are committed to ensure that everyone feels a sense of belonging in the workplace.

We do not discriminate based upon race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, physical or mental disability, or medical condition including medical characteristics, genetic identity, marital status, military service, or any other classification protected by applicable local, state or federal laws.

Ready to be a part of this mission? Join us!