Hi there!
We are Semrush, a global IT company developing our own product – a platform for digital marketers. New stars are born here, so don’t miss your chance.

This is our Senior Product Marketing Manager role for idea generators, planning geniuses, and natural-born analysts.
Official Datos website - https://datos.live/

Tasks in the role

• Product Marketing Management: Develop and execute comprehensive GTM plans for new product launches and feature updates. Define and refine product positioning, messaging, and value propositions, ensuring alignment with market needs and customer insights. Conduct market research and competitive analysis to inform product strategy and GTM initiatives. Be the main POC to collaborate with Product and Sales teams to develop compelling sales enablement materials, including presentations, demos, and training resources, with the help of our Content Marketing Manager. Analyze GTM performance metrics and provide actionable insights to optimize future initiatives
• Go-To-Market (GTM) Strategy: Lead the development and execution of comprehensive GTM strategies, ensuring alignment with overall business objectives. Collaborate with cross-functional teams to define target audiences, develop effective marketing campaigns, and optimize sales processes. Monitor and analyze market trends and customer feedback to identify opportunities for GTM optimization. Work closely with the Content Marketing Manager to ensure Product content is aligned with the overall GTM strategy
• Leadership and Collaboration: Work independently and proactively to drive projects to completion. Proactively identify and resolve cross-functional communication and process bottlenecks. Mentor and guide other team members, fostering a culture of collaboration and continuous improvement. Build and maintain strong relationships with key stakeholders across the organization
• Product Marketing Management
• Develop and execute comprehensive GTM plans for new product launches and feature updates
• Define and refine product positioning, messaging, and value propositions, ensuring alignment with market needs and customer insights
• Conduct market research and competitive analysis to inform product strategy and GTM initiatives
• Be the main POC to collaborate with Product and Sales teams to develop compelling sales enablement materials, including presentations, demos, and training resources, with the help of our Content Marketing Manager
• Analyze GTM performance metrics and provide actionable insights to optimize future initiatives
• Go-To-Market (GTM) Strategy
• Lead the development and execution of comprehensive GTM strategies, ensuring alignment with overall business objectives
• Collaborate with cross-functional teams to define target audiences, develop effective marketing campaigns, and optimize sales processes
• Monitor and analyze market trends and customer feedback to identify opportunities for GTM optimization
• Work closely with the Content Marketing Manager to ensure Product content is aligned with the overall GTM strategy
• Leadership and Collaboration
• Work independently and proactively to drive projects to completion
• Proactively identify and resolve cross-functional communication and process bottlenecks
• Mentor and guide other team members, fostering a culture of collaboration and continuous improvement
• Build and maintain strong relationships with key stakeholders across the organization

Who we are looking for

• Bachelor's degree in Marketing, Business, or a related field
• Proven experience in product marketing and GTM execution, preferably in a B2B DaaS, data SaaS or technology environment
• Strong understanding of product lifecycle management and GTM best practices
• Excellent communication, presentation, and interpersonal skills. We really value and protect a healthy and positive working environment!
• Proficiency in project management tools (e. G. , ClickUp, Jira)
• Strong analytical and problem-solving skills
• Ability to work independently and thrive in a fast-paced, remote, and dynamic environment
• Experience in creating and implementing internal processes
• Ideally based in Europe/CET or ET time zones

A bit about the team

Datos, a Semrush company, specializes in data-driven marketing solutions, leveraging advanced analytics and cutting-edge technology to optimize digital strategies. Our team delivers personalized insights to help businesses make informed decisions, stay ahead of industry trends, and achieve measurable results.

We are seeking a highly motivated and experienced Senior Product Marketing Manager to lead our product marketing processes, become an expert in our products, and drive successful go-to-market (GTM) strategies. This pivotal role will serve as the central point of contact between Marketing, Product, and Sales, ensuring seamless collaboration and alignment. You will be responsible for streamlining processes, fostering clear communication, and optimizing our GTM initiatives to achieve ambitious business objectives. This role requires a strategic thinker, a strong communicator, and a proactive problem-solver with a proven track record in product marketing and GTM execution.

We will try to create all the right conditions for you to work and rest comfortably

• It’s up to you to decide what work format works best for you. You can #wfo, #wfh, or mix both.

• Flexible working hours
• Unlimited PTO
• Flexi Benefit for your hobby
• Employee Support Program
• Loss of family member financial aid
• Employee Resource Groups
• Meals, snacks, and drinks at the office
• Corporate events
• Teambuilding
• Gifts for employees

A little more about our company

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing.
We’ve been developing our product for 16 years and have been awarded G2s Top 100 Software Products, Global and US Search Awards 2021, Great Place to Work Certification, Deloitte Technology Fast 500 and many more. In March 2021 Semrush went public and started trading on the NYSE with the SEMR ticker.
10,000,000+ users in America, Europe, Asia, and Australia have already tried Semrush, and over 1,000 people around the world are working on its development. The Semrush team is constantly growing.

Our Diversity, Equity and Inclusion commitments

Semrush is an equal opportunity employer. Building a better future for marketers around the world unites people from all backgrounds. Even if you feel that you don’t 100% match all requirements, don’t be discouraged to apply! We are committed to ensure that everyone feels a sense of belonging in the workplace.
We do not discriminate based upon race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, physical or mental disability, or medical condition including medical characteristics, genetic identity, marital status, military service, or any other classification protected by applicable local, state or federal laws.

Our new colleague, we are waiting for you!

At Semrush, we take a serious and comprehensive approach to hiring new people. We welcome those who are professionals in their field and passionate about their work to join our team.

A “five-minute interview” or “get a job in three clicks” approach is not the way we work.

During the interview, we ask candidates to talk about themselves and their background in detail. We try to discover the most important aspects about the way someone works and their personality before a job offer is made.

Flexible approach for an interview format

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