Hi there!
We are Semrush, a global IT company developing our own product—a platform for digital marketers. New stars are born here, so don’t miss your chance.

This is our Brand Manager (Enterprise) role for idea generators, planning geniuses, and natural-born analysts.

Tasks in the role

• Lead full-funnel brand strategies that enhance brand consideration and drive conversions from awareness through to purchase

• Evolve Semrush's enterprise brand through creative activations, translating research and data into insights that fuel brand campaigns, product launches, experiential events, and more

• Shape Semrush’s brand identity, reputation, and distinctiveness, ensuring alignment across all channels, including digital, print, and in-person interactions

• Collaborate with external partners, including agencies, vendors, and creators, to develop and execute high-impact, data-driven campaigns

• Develop and articulate the brand’s mission, vision, and value proposition, including positioning, messaging, and customer experience, with guidance from senior leadership

• Work closely with internal teams, such as revenue operations, paid media, and sales, to ensure brand consistency and create cohesive, impactful marketing campaigns

• Provide creative feedback to internal and external partners to ensure campaigns are on-brand and effectively communicate our message

• Track and analyze campaign performance, market trends, consumer data, and competitor activities to refine marketing strategies

• Set and manage the brand’s budget, ensuring cost-effective strategies that maximize ROI and key performance indicators (KPIs)

• Be a product expert, understanding how Semrush solutions address the pain points of our enterprise audience, and use this knowledge to create targeted marketing initiatives

• Lead workshops and brainstorming sessions to generate new ideas, identify growth opportunities, and stay at the forefront of cultural, technological, and market trends

• Support social media strategies and content to engage the target audience, build community, and maintain brand relevance

Who we are looking for

• 5+ years of experience in in-house marketing roles for Saas or B2B focused on enterprise brand management

• Strong analytical skills to interpret data and translate insights into actionable plans

• Advanced knowledge of consumer behavior, market segmentation, and targeting

• Proven ability in content creation and storytelling

• Experience with SEO/SEM techniques and related tools, including CRM software

• Creative thinker with a results-driven approach

• Knowledge of paid media strategies and experience in performance marketing

• Adaptable in a fast-paced environment, with the flexibility to re-prioritize tasks as needed

• Excellent written and verbal communication skills in English

Not required, but a plus

• You are passionate about branding initiatives that target enterprise audiences

• You can collaborate effectively with marketing, sales, and product teams to develop brand strategies

• You share our common values: Trust, as we prefer to speak up and be our true selves; Sense of Ownership, as it’s not worth wasting time on something you don’t believe in; and enthusiasm for Constant Change, as we are always looking to make things better

We will try to create all the right conditions for you to work and rest comfortably

• This offer stands for the “hybrid” work format: some days, you work from the office, and some #wfh

• Flexible working day start

• Unlimited PTO

• Hobby benefit

• Breakfast, snacks, and coffee at the office

• Corporate events

• Training, courses, conferences

• Gifts for employees

Finally, a little more about our company

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campaigns and get measurable results from online marketing.

We’ve been developing our product for 16 years and have been awarded G2s Top 100 Software Products, Global and US Search Awards 2021, Great Place to Work Certification, Deloitte Technology Fast 500, and many more. In March 2021, Semrush went public and started trading on the NYSE with the SEMR ticker.

10,000,000+ users in America, Europe, Asia, and Australia have already tried Semrush, and over 1,000 people around the world are working on its development. The Semrush team is constantly growing.

Our new colleague, we are waiting for you!
Semrush is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, physical or mental disability, or medical condition, including medical characteristics, genetic identity, marital status, military service, or any other classification protected by applicable local, state or federal laws. All employment decisions are based on business needs, job requirements, merit, and individual qualifications.

At Semrush, we take a serious and comprehensive approach to hiring new people. We welcome those who are professionals in their field and passionate about their work to join our team.

A “five-minute interview” or “get a job in three clicks” approach is not the way we work.

During the interview, we ask candidates to talk about themselves and their background in detail. We try to discover the most important aspects about the way someone works and their personality before a job offer is made.

Flexible approach for an interview format

Marketing