Among other things, you will- Own the US marketing pipeline — build and execute demand generation campaigns across paid social, paid search, email, events and webinars, with full accountability for marketing-sourced pipeline contribution and regular reporting into senior leadership including CEO-level reviews- Write performance copy that converts — create digital ads, email content, paid search copy, landing pages and event assets yourself, with a deep understanding of the US construction and real estate buyer and what moves them from awareness to action.- Localise global campaigns for the US market — take global direction, messaging frameworks and assets and make them land for US audiences, adapting tone, language and positioning without losing brand consistency.- Drive GTM alignment with sales and SDR teams — stay close to the US pipeline, identify gaps and opportunities, and engage in active commercial debate with sales, CS and SDR to ensure marketing is generating the right leads and accelerating deal closure. Who you are- A commercially-driven field marketer — you don’t just run campaigns, you own the number. You’re comfortable in a room where the question is why pipeline is down and you have the data and the answer- A proven performance copywriter — you write digital ads, paid search and email copy yourself, at a high standard, and you understand the difference between copy that looks good and copy that converts.- A US market operator — you understand how to position a B2B SaaS product to construction and real estate audiences in the US, and you know instinctively what messaging lands and what doesn’t.- A senior individual contributor who doesn’t need to build a team to get things done — you’re hands-on, fast, and you know how to extend your output through smart use of freelancers, agencies and global teams without losing ownership of the outcome.- You speak (and write) in English at a native level in order to be able to communicate effectively both with internal and external stakeholders.