The Growth Strategy Manager is a brand new, high-impact, high-ownership role responsible for shaping and accelerating Numa’s organic growth across the entire value chain — from international market entry strategy and local market planning, through deal underwriting and revenue management, to forecasting and funding strategy.

Reporting directly to the Group CFO and working hand-in-hand with the C-Level, regional leadership, commercial, real estate, and finance teams, this role combines deep analytical rigour with conceptual thinking and hands-on entrepreneurial execution.

You will own the full cycle: gather and interrogate internal and external data, synthesise it into clear, actionable analyses, design scalable concepts (frameworks, processes, playbooks, strategies), and partner with operating teams to drive implementation. You will act as both a strategic thought partner to top leadership and an operator who gets things done at the team level — turning complex, ambiguous problems into decisions, structures, and outcomes that compound across Numa’s portfolio.

The role is highly numbers-driven and demands intellectual horsepower, commercial judgement, and personal drive in equal measure. Numa is building an AI-first operating model, and this role is expected to lead by example.

About the role:

Organic Growth Strategy & Concepts

• Develop and refine Numa’s organic growth strategy across geographies, segments, and brands, balancing speed, capital efficiency, and risk
• Identify, prioritise, and size attractive new markets (international and within existing countries) using structured market sizing, competitive intelligence, and demand-side analysis
• Translate top-down strategic ambitions into bottom-up operating plans — including pipeline targets, key per-property economics, brand mix, and lease structure mix
• Develop scalable frameworks and decision tools (e.g. market-attractiveness scoring, deal-prioritisation matrices, opening-sequence playbooks) that the BD and real estate teams can apply repeatedly

Strategic Projects (examples)

• Improve the underwriting framework for new deals (lease, management, franchise), incorporating ROI logic and risk-adjusted returns, and conduct post-mortem reviews to refine forecasting accuracy.
• Partner with real estate, deal, and finance teams to stress-test assumptions, model downside scenarios, and frame trade-offs for C-Level decision-making.
• Work closely with Revenue Management, Commercial, and Data teams to optimize pricing, distribution, and channel mix strategies, and develop frameworks to systematically benchmark portfolio performance (RevPAR, ADR, occupancy, GOP) against the market.
• Lead initiatives to improve forecasting quality (property-level revenue to portfolio-level EBITDA and cash), including through AI-assisted forecasting and automated variance analysis, and translate revenue insights into concrete operating actions with regional leadership.
• Support the CFO in shaping the funding strategy for organic growth, including sizing equity, debt, and alternative capital needs, and build/maintain capital deployment models linking the growth pipeline to funding requirements.
• Develop materials and analyses to support investor and lender conversations on growth, ROI, and capital efficiency, and identify opportunities to optimise capital structure and reduce the cost of capital.

From Analytics to Results

• Lead structured data collection from internal and external sources to build the analytical foundation for strategic decisions.
• Work with internal teams to derive clear, defensible analyses and decision-ready outputs from complex data sets.
• Translate strategic ideas into concrete, scalable outcomes, such as operating models and KPIs, by partnering with operating teams through implementation.

C-Level & Cross-Functional Stakeholder Work

• Act as a trusted strategic thought partner to the CFO, CEO, President, and broader C-Level on growth-related decisions
• Prepare board materials, investor updates, and management presentations on organic growth strategy and performance
• Build strong working relationships across Real Estate, Operations, Revenue Management, Commercial, Finance, and Tech teams — you will be effective only by influencing across the organisation

About you:

• 5+ years in top-tier strategy consulting, investment banking, or high-growth scale-up environment.
• A strong quantitative academic background (Business, Finance, Engineering, etc.).
• Proven ability to structure and implement solutions for complex problems is essential.
• Comfort with financial modelling, valuation, unit economics, and capital structure.
• Fluent English is required; other major European languages are a plus.