Natural Cycles° is a leading women’s health company that developed the world’s first birth control app, used by millions globally. We are a fast growing startup, and we promote an international working environment filled with smart and ambitious colleagues based in Stockholm, Geneva, New York, and remotely. Our mission is to pioneer women’s health through research and passion, empowering every woman with the knowledge she needs to take charge of her health.

We are looking for a Growth Manager – Brazil, based in the São Paulo area, to build and operate Natural Cycles’ digital growth engine in the Brazilian market. In this role, you will drive efficient user acquisition, activation, and conversion by managing paid advertising, CRM, and conversion rate optimization.

Working in a zero-to-one environment, you will design, launch, and scale the growth machine from the ground up—establishing the infrastructure, experimentation frameworks, and performance channels needed to successfully grow Natural Cycles in Brazil.

What you will be doing

Paid Acquisition

• Own and manage paid user acquisition across key digital channels (e.g., Meta, Google, TikTok, and other relevant platforms)

• Design and execute performance marketing campaigns focused on scalable growth and efficient customer acquisition

• Continuously test new audiences, creatives, and campaign structures to improve performance

• Collaborate with the Social Media Specialist and Brand Coordinator to develop high-performing creative assets

CRM & Lifecycle Marketing

• Design and manage CRM strategies to drive user activation, engagement, and retention

• Build and optimize email, push notification, and lifecycle communication flows

• Identify opportunities to improve onboarding and user engagement through targeted messaging

• Monitor lifecycle metrics and optimize communication strategies based on user behavior

Conversion Rate Optimization (CRO)

• Own the optimization of the user journey from acquisition to subscription

• Design and run CRO experiments across landing pages, onboarding flows, and conversion funnels

• Use tools such as Lovable and Cursor to build the conversion funnel and test improvements quickly

• Implement and analyze A/B tests to continuously improve conversion rates

Growth Infrastructure & Experimentation

• Build the foundational growth infrastructure for the Brazilian market, including tracking, analytics, and experimentation frameworks

• Define growth hypotheses and run structured experimentation cycles

• Ensure reliable tracking and attribution across acquisition and conversion funnels

• Collaborate with global teams to adapt and localize growth strategies for Brazil

Performance Analysis & Reporting

• Monitor and analyze key growth metrics across acquisition, activation, conversion, retention, and revenue

• Build dashboards and performance reports to support decision-making

• Identify growth opportunities and prioritize initiatives based on data

Cross-Functional Collaboration

• Work closely with the Country Manager to align growth strategy with overall market goals

• Collaborate with global growth, marketing, product, and analytics teams

• Partner with Social Media and Brand teams to ensure strong alignment between brand and performance marketing efforts

Quality & Compliance

• Ensure all campaigns and communications comply with local regulations and company quality standards

• Contribute to maintaining and improving the quality system in order to comply with all applicable regulation and standards, especially ISO 13485

What skills and experience we think you have

Experience

• 5–8+ years of experience in growth marketing, performance marketing, or digital marketing

• Proven experience managing paid acquisition channels and scaling performance campaigns

• Experience with CRM and lifecycle marketing tools and strategies

• Strong experience running CRO and experimentation programs

• Experience in digital products, subscription businesses, or mobile app

Skills & Competencies

• Strong analytical mindset with deep understanding of growth metrics and performance optimization

• Hands-on experience with paid media platforms such as Meta Ads, Google Ads, and TikTok Ads

• Experience with experimentation tools and CRO platforms (e.g., Lovable or similar tools)

• Ability to design and execute structured growth experiments

• Strong understanding of digital attribution, tracking, and analytics

Profile

• Highly autonomous and comfortable operating in early-stage environments

• Strong ownership mindset and execution bias

• Curious and experiment-driven

• Comfortable combining strategic thinking with hands-on execution

• Science-first mindset with an apolitical, non-activist tone

What we offer

• Flexible work arrangement - you will be part of a team based in and around São Paulo that values effective collaboration and transparent communication, irrespective of work location

• Professional development - you will work alongside knowledgeable colleagues in the continuous growth and skill enhancement environment

• Modern technology - you will leverage innovative technologies and tools, within an environment that empowers you to contribute ideas and take ownership of your work

• Impactful projects - you will contribute to groundbreaking projects that redefine industry standards and create tangible value

• Commitment to quality - you will join a dynamic and progressive organization that prioritizes profitable, long-term product development

Location

This is a remote role based in the São Paulo area. While we don’t have a local office, your closest collaborators are based in and around São Paulo, and you’ll be part of an international team primarily located in Stockholm, Sweden. We value in-person connection when possible, and there may be occasional opportunities to meet with colleagues locally or travel for team gatherings.

Sounds interesting?

If you want to be part of a successful team, we encourage you to apply for this position as soon as possible.

We look forward to hearing from you!

How to apply

To apply, just upload your CV and answer the questions on the application form. Keep in mind that we can't accept applications through email because of GDPR, and only applications submitted via the career site (and in English) will be considered.

At Natural Cycles we value diversity and inclusion because we know that teams with people from different backgrounds and experiences are stronger. We welcome candidates from all walks of life and are committed to creating an inclusive environment for all employees and candidates.


Note: We are not looking for consultants or help from recruitment agencies

Department

Marketing

Locations

Sao Paulo

Remote status

Fully Remote