Who we are

Lightricks is a global leader in creative technology, best known for award-winning consumer apps like Facetune and Videoleap, used by millions of creators to produce stunning digital content. Building on that success, we’ve expanded into B2B solutions -Popular Pays, LTX Studio, and LTX Video -enabling businesses of all sizes to optimize content creation, streamline marketing workflows, and elevate brand storytelling. Fueled by a powerful combination of Product-Led Growth (PLG) and Sales-Led Growth (SLG), we’re on a mission to transform how organizations tap into creativity at scale.

What you will be doing

As the VP of Sales, you’ll be the chief architect of our B2B growth strategy. Overseeing Popular Pays (influencer and content collaboration platform) and LTX Studio (a creative development hub). You’ll unify PLG-driven adoption with a high-touch SLG sales motion. Reporting directly to the Chief Marketing Officer (CMO), who leads our overall revenue strategy - including demand generation, product-led acquisition, and enterprise sales. This pivotal role offers the chance to shape a holistic sales organization, define strategic direction, and build a top-tier team that excels in both enterprise and self-serve markets.

Key Responsibilities

1. Sales Strategy & Execution
• PLG & SLG Synergy: Harmonize organic adoption (free trials, self-serve) with consultative, high-value enterprise sales.
• Product Portfolio Ownership: Tailor go-to-market strategies for Popular Pays, LTX Studio, and LTX Video, ensuring each product reaches the right audience with a compelling value prop.
• Metrics & Forecasting: Establish KPIs (pipeline, conversion, ARR) and maintain rigorous forecasting to exceed revenue targets.
2. Team Leadership & Management
• Recruit & Develop: Assemble and mentor a diverse, high-performing sales force—spanning account execs, solution engineers, and BDRs.
• Culture & Performance: Build a results-driven, collaborative environment with transparent responsibilities, incentives, and growth paths.
• Ongoing Coaching: Provide leadership in consultative selling, negotiation tactics, and in-depth product knowledge.
3. Cross-Functional Collaboration
• Product Alignment: Work closely with Product & R&D to shape the roadmap, ensuring our features address real market needs.
• Marketing & Demand Gen: Partner with Marketing to drive campaigns that attract quality leads (PQLs, MQLs) and elevate brand perception in B2B.
• Customer Success Integration: Orchestrate seamless post-sale engagement to foster adoption, renewals, and expansion.
4. Process Optimization & Systems
• Sales Tools & CRM: Utilize Salesforce, HubSpot, or similar platforms for pipeline visibility, data accuracy, and workflow automation.
• Reporting & Analytics: Champion a data-informed culture, providing frequent dashboards and insights to both leadership and the frontline.
• Scalable Frameworks: Implement standardized onboarding, enablement resources, and pricing models for rapid, sustainable growth.
5. Client & Partner Engagement
• Enterprise Advocacy: Cultivate strategic relationships with major clients, guiding contract negotiations and creative workflow solutions.
• Strategic Alliances: Identify partnerships with complementary tech or agency networks that can drive market reach and product synergies.
• Thought Leadership: Represent Lightricks at conferences and events, reinforcing our reputation as an innovator in creative technology.
6. Strategic Growth & Innovation
• Market Expansion: Continuously evaluate new verticals, markets, and product opportunities, leveraging feedback to refine offerings.
• PLG Experiments: Drive experimentation with in-app upsells, usage-based pricing, or new funnel strategies to enhance product virality.
• Vision & Alignment: Collaborate with senior leadership to ensure sales objectives remain aligned with the broader organizational mission.

Your skills and experience

• Bachelor’s in Business, Marketing, or a relevant field (MBA or equivalent experience preferred).
• 10+ years in progressive sales leadership roles, ideally in SaaS/creative tech. Familiarity with PLG/SLG is a major plus.
• Demonstrated history of hitting/exceeding revenue targets, building standout teams, and navigating complex enterprise sales.
• Adept at cross-functional collaboration, inspiring team culture, and guiding direct reports to excel.
• Proficient in CRM tools, analytics, and comfortable coordinating with product/engineering.
• Exceptional negotiation, presentation, and stakeholder management skills.
• Thrives in fast-paced settings, adapting quickly and capitalizing on emerging opportunities.

Preferred Qualifications

• Seamlessly merges PLG’s rapid scalability with SLG’s in-depth, high-value engagements.
• Committed to delivering measurable ROI for clients, solving real-world brand and content creation challenges.
• Relies on data and testing to refine approaches, pivot strategies, and sustain competitive advantage.
• Fosters trust, energizes cross-functional collaboration, and builds a culture of accountability.
• Continuously scouts new market opportunities, product offerings, and emerging trends to keep Lightricks ahead.

Benefits

• Expected salary range is $240,000-300,000
• Bonus plan with a target of 50% of base salary
• Stock options
• Health/dental/vision with the majority of premiums paid by the company.
• 401k with company match. (Up to 4%)
• $3,000 per year is provided for lunch.
• $1,000 Yearly Learning, Development, and Wellness budget.
• Work from home stipend.
• 21 Days of PTO.
• Birthdays off! Take a free day off during your birthday month to celebrate.
• Talented teammates and a strong work culture, supporting a healthy work-life balance.

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