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Demand Generation Manager



Sales & Business Development
Boston, MA, USA · London, UK · London, UK · Boston, MA, USA
Posted on Tuesday, January 16, 2024

Leapwork has created the world’s most accessible automation platform. Through a visual, no-code approach, Leapwork makes it easy for business and IT users to automate repetitive processes, so enterprises can adopt and scale automation faster.

Leapwork is used by more than 400 global enterprises across all industries, from banks and insurance companies to life science, government and aerospace. Clients include PayPal, Mercedes Benz and Saint-gobain.

We are headquartered in Copenhagen, Denmark, and has local offices across Europe, the US and Asia.

What are we looking for:

Leapwork is seeking a dynamic and data-driven Demand Generation Manager who will be instrumental in crafting and executing programs aimed at acquiring new accounts. Reporting to our Director of Demand Generation, this pivotal role involves designing, building, and operating integrated campaigns that are crucial to achieving Leapwork's pipeline and revenue goals.

As the cornerstone of our Demand Generation team, your core responsibility will encompass overseeing marketing initiatives focused on acquiring and nurturing leads. This role requires an understanding of traditional and contemporary demand generation tactics, including paid and organic social media, search engine marketing (SEM), webinars, email campaigns, ABM campaigns and events.

You'll be expected to develop integrated, multi-channel campaigns that effectively resonate at various stages of the marketing funnel, thereby driving demand for Leapwork. We're seeking a results-oriented marketer with a demonstrated track record in both inbound and outbound B2B marketing, someone who's adept at generating revenue through strategic initiatives.


  • Campaign Strategy: Lead the development and execution of Go-To-Market (GTM) campaign strategies overseeing all aspects from planning, to implementation to reporting.
  • Build ABM Programs: Tailor messaging and touchpoints in campaigns to create ABM campaigns for ICP accounts – creating and capturing demand. Work alongside sales and rev opps teams to help build target account lists and with marketing team to develop messaging, content and promotional tactics.
  • Collaborate on tactics & content: Collaborate across marketing to create integrated campaigns including - working with creative teams on content & assets, working with product marketing on messaging, and working with digital marketing on channel execution.
  • Deep Product and Market Understanding: Gain a comprehensive understanding of Leapwork’s solution, user and buyer journeys. Collaborate with the Director of Demand Gen to develop innovative strategies that align with our market and funnel requirements.
  • Metrics and Analytics Ownership: Manage lead and pipeline metrics. Analyze demand funnel and campaign performances, optimize strategies based on insights, and effectively communicate results to stakeholders.
  • Cross-Functional Strategy and Execution: Collaborate with sales, marketing, operations, and data teams to develop and execute a unified strategy for inbound and outbound lead generation.
  • Stay Ahead with Market Insights: Keep updated with industry trends, competitor activities, and emerging technologies. Use this knowledge to identify new demand generation opportunities and innovative approaches.

About you:

  • You are a motivated, positive, and resourceful person
  • Organized and structured with high attention to detail
  • Can assess and prioritize your workload in a strict deadline-oriented environment
  • Creative and passionate about creating engaging campaigns
  • Proactive project management expertise involving shifting timelines and cross-departmental contributors
  • Excited to work in a collaborative environment and a willingness to be scrappy


  • BA/BS degree or equivalent working experience
  • +3 years of proven experience in demand generation, particularly within tech B2B environments, ideally in software automation or similar fields.
  • Strong analytical skills with the ability to interpret data and draw actionable insights.
  • Experience working with Salesforce and Hubspot or other marketing automation and email marketing platforms, with a mind for metrics
  • Excellent communication and people skills
  • Creative thinking and the ability to develop innovative campaign ideas but more importantly the skills to see ideas through.
  • Ability to travel up to 20%

This role is ideal for someone passionate about Demand Generation and eager to make a substantial impact at a fast growing Scale-Up.

Why Leapwork?

We are on an exciting journey of global growth – and this is your chance to get onboard.

By joining our team, you’ll become part of a fast-paced international environment where you can grow, challenge yourself, and do what inspires you. We work hard, but have fun while doing it – and we believe that collaboration, social activities and celebration are keys to success.

Our Leapwork principles

Our five key principles capture the essence of what it means to be a part of our world-class team! They are integral to how we approach our work and one another, and they serve as a roadmap to our continued growth, development, achievements, and success.

  • Customer first; We listen to our customers, understand their pain points and focus on what matters to them.
  • Lead from the front; Leading means guiding others towards the solutions to our challenges.
  • Get it done; We make commitments, follow through and deliver work we’re proud of.
  • Build excellence; We do our best work every day, holding ourselves and others to the highest standards.
  • Respectfully different; We treat each other with respect, always. We’re different, not indifferent.