Senior Manager, Demand Generation
Icertis
Icertis is seeking a Senior Manager, Demand Generation – Customer Expansion to create and execute integrated demand generation programs to drive revenue growth within existing enterprise accounts. Reporting to the Director, Demand Gen—Customer Expansion, this role will implement account-based marketing (ABM) campaigns and develop content and channel strategies to support up-sell, expansion, and new product adoption. The Senior Manager will collaborate closely with stakeholder teams and will be responsible for optimizing campaign and channel performance, pipeline impact, and ROI.
Icertis is the global leader in AI-powered contract intelligence. The Icertis platform revolutionizes contract management, equipping customers with powerful insights and automation to grow revenue, control costs, mitigate risk, and ensure compliance - the pillars of business success. Today, more than one third of the Fortune 100 trust Icertis to realize the full intent of millions of commercial agreements in 90+ countries.
Who we are: Icertis is the only contract intelligence platform companies trust to keep them out in front, now and in the future. Our unwavering commitment to contract intelligence is grounded in our FORTE values—Fairness, Openness, Respect, Teamwork and Execution—which guide all our interactions with employees, customers, partners, and stakeholders. Because in our mission to be the contract intelligence platform of the world, we believe how we get there is as important as the destination.
Icertis, Inc. provides Equal Employment Opportunity to all employees and applicants for employment without regard to race, color, religion, gender identity or expression, sex, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Icertis, Inc. complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. If you are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to careers@icertis.com or get in touch with your recruiter.
Icertis is seeking a Senior Manager, Demand Generation – Customer Expansion to create and execute integrated demand generation programs to drive revenue growth within existing enterprise accounts.
- Bachelor’s degree in Marketing, Business, or related field.
- 5+ years of B2B marketing experience with a focus on demand generation or ABM.
- Experience designing and executing ABM strategies and integrated campaigns for complex, enterprise SaaS accounts.
- Ability to drive pipeline and revenue growth through customer expansion programs.
- Experience in Customer Marketing is preferable, including advocacy, reference programs, and customer storytelling.
- Hands on experience with ABM platforms (e.g. 6sense, Demandbase) for campaign segmentation and orchestration.
- Hands on experience with gifting/direct mail platforms (Sendoso, Postal) for personalized engagement and pipeline acceleration.
- Strong analytical skills and experience using Salesforce and analytics/BI tools to measure, analyze, and optimize performance.
- Excellent collaboration, communication, and project management skills.
- Ability to thrive in a fast-paced, dynamic environment.
Strategic Program Leadership
- Collaborate cross-functionally with Sales, Sales Development, Customer Experience and Marketing team peers to execute account-specific growth plays.
- Work closely with Account Management on creation of account plans to identify and prioritize expansion opportunities for target accounts.
Integrated Campaign & ABM Execution
- Lead the creation and execution of 1-to-1 and 1-to-few ABM campaigns tailored to priority accounts and key customer segments.
- Implement campaign content strategies, utilizing thought leadership, case studies, custom demos, and product deep dives to support expansion goals.
- Coordinate personalized outreach, executive engagement, and peer-to-peer programs to activate buying committees and accelerate pipeline progression.
- Utilize a multi-channel approach including digital, microsites, webinars, events, email, and dimensional mail.
- Leverage campaign data and intent signals to optimize targeting, messaging, and performance.
Sales & Sales Development Enablement
- Work closely with Account Management on creation of account plans to identify and prioritize expansion opportunities to target accounts.
- Enable sellers utilizing expansion playbooks and messaging guides.
- Actively participate in regular cross-functional syncs to review target accounts, new signals, and campaign results, optimizing campaigns accordingly.
- Utilize shared dashboards for communicating program impact and pipeline contribution.
Performance, Analytics & Optimization
- Measure and report on campaign and channel performance including opportunity creation, expansion pipeline, opportunity creation, conversion rates, revenue, and ROI.
- Drive a culture of experimentation and continuous improvement, using data-driven insights to optimize campaign performance and investment.
- Manage budgets for campaigns and tactics and ensure efficient use of resources.