Helcim is searching for a Content Manager to develop and own our content strategy that drives brand awareness and customer acquisition within our core target markets: Traditional small business owner/ operators across industries with a focus on healthcare, professional services, automotive, and wholesale.

This is a half-leader, half-power Individual Contributor (IC) role. You will have the creative freedom to test, iterate, and scale a winning multi-channel strategy — whether that means launching high-impact webinars, building a killer newsletter, or driving engagement through Reddit community management. You are the ultimate guardian of Helcim’s narrative, bridging long-term brand building with fast-paced tactical execution.

AI is a core part of how we work — not as a shortcut, but as a force multiplier. In this role, you’ll be expected to stay at the leading edge of AI-enabled content workflows, using these tools to move faster and scale smarter while keeping the human connection to our merchants front and centre.

If you’re ready to make a real impact, own an end-to-end content engine, and be part of a team that values creativity and merchant success, then Helcim is the place for you.

• Driven by the “lightbulb moment” — the joy of creating content that genuinely helps a merchant solve a problem and grow their business.
• A curious merchant-centered storyteller who puts small business owners’ needs, pain points, and triumphs at the center of every narrative.
• A natural creative with a sharp instinct for what stops the scroll — you understand what lands in today’s fast-evolving content landscape, you’re not afraid to take risks, and you have a genuine affinity for the craft of storytelling.
• An elite editor — you can take a draft from a 7/10 and elevate it to an 11/10 with ease.
• Hands-on and genuinely curious about AI — you actively explore thoughtful ways to integrate AI into content systems. You’re committed to building an impactful, AI-enabled content engine that moves quickly without ever sacrificing the human connection to our merchants. Quality over slop, always.
• Strong SEO instincts and experience partnering with SEO to ensure content works as hard as possible for organic discovery.
• Zero ego, infinite hustle — comfortable alternating between high-level strategy and deep hands-on execution.
• Excited by the opportunity to join a growing, scaling company and the unique challenges that brings.
• Ability to foster strong relationships with stakeholders at all levels of the organization.

What You Bring

• 8-10 years of experience in the content world, ideally in B2B Tech or SaaS.
• 3–5 years of experience directly managing in-house creatives, freelancers, or agencies.
• Proven track record of building and executing multi-channel content strategies that drive measurable business outcomes.
• Exceptional writing and editing skills across a range of formats and audiences.
• Comfort with AI tools, automation, and content operations platforms.
• Experience working in a startup or high-growth environment is a strong asset.

✨ Not checking every box? Please apply anyway! We know that candidates have different experiences that may make them a great fit for this position and for Helcim. We believe that diversity and having an inclusive culture is not only the right thing, but key to our long-term success. Diversity brings more experience, view-points, knowledge and insight about our future. We also want to provide an accessible interview process, so if there’s any accommodations that would make your experience more comfortable, please let us know. Strategy & Content Development

• Design, execute, and own an end-to-end content calendar built to engage and convert small business merchants.
• Produce, write, and oversee high-quality content across diverse formats — webinars, newsletters, social communities, video, and more.
• Continuously test new formats and platforms to discover what resonates best with our core audience segments.

Team Leadership & Operations

• Lead, mentor, and unblock a nimble content engine — managing one in-house YouTube Creator alongside freelance copywriters and video editors.
• Streamline content operations and scale production by thoughtfully leveraging AI tools and automated workflows.
• Maintain and enforce writing guides to ensure absolute consistency across all outputs, regardless of who is creating the content.

Brand Voice & Collaboration

• Further shape and refine Helcim’s brand tone of voice, striking the perfect balance between qualitative customer insights and quantitative performance marketing feedback.
• Collaborate closely with cross-functional growth teams to ensure content supports broader acquisition goals.

The Team You’ll Manage

• 1 In-house YouTube Creator
• 1–2 Freelance Copywriters
• 1–2 Freelance Video Editors