We’re looking for a Director of Growth Marketing to own and scale Helcim’s acquisition engine across the U.S. and Canada. This role is based in Calgary (hybrid) or remote within Canada, with frequent travel to our Calgary office.

This is a hands-on, player-coach role for a growth operator who can drive measurable business impact through performance marketing, experimentation, and funnel optimization.

You will own paid acquisition (Google, Meta, etc.), website performance (CRO, SEO), lifecycle marketing, growth experimentation and testing, and the data, attribution, and modeling layer behind growth decisions

This role is directly tied to revenue and P&L outcomes, not just pipeline or marketing activity.

This is not a demand generation or brand marketing role. We are specifically looking for someone who has owned paid acquisition at scale, optimized CAC, payback, and funnel conversation, and who has worked in a self-service or product-led environment. If your experience is in enterprise demand generation, ABM of sales led marketing, or content-led growth, this role is likely not a fit.

Core experience

• You have owned and scaled paid acquisition in a SaaS, fintech, or product-led environment

• You have managed meaningful budgets (ideally $100K+/month, with experience scaling higher)

• You are fluent in CAC, payback period, funnel conversion rates, and channel-level performance
  
  

Growth & experimentation mindset

• You have built or operated a high-velocity experimentation engine

• You think in hypotheses, tests, and iteration—not static campaigns

• You are constantly looking for “unfair advantages” or growth levers
  
  

Funnel ownership

• You have worked on self-serve or product-led funnels

• You’ve owned conversion from acquisition → activation → revenue

• You understand how to optimize across the full customer journey

Player-coach leadership

• You lead teams—but still go hands-on in channels

• You can both execute and scale others

• You raise the standard of performance across your team
  
  

Data & modeling

• You can forecast growth and model acquisition scenarios

• You understand attribution and can defend your assumptions

• You use data to drive decisions—not justify them
  

Traits that matter

• High intensity and urgency

• Strong ownership mentality

• Competitive, “want to win” mindset

• Curious, experimental, and creative thinker

• Own and scale the acquisition engine: Drive performance across paid channels (Google, Meta, etc.) and continuously optimize CAC, conversion rates, and channel efficiency, while identifying and scaling new acquisition channels.

• Build a high-velocity experimentation engine: Run structured, frequent experiments across channels and funnel stages, increase the speed of learning and iteration, and translate insights into scalable growth wins.

• Own the funnel end-to-end: Optimize conversion from traffic → signup → activation → revenue, improve onboarding, lifecycle, and retention flows, and partner with Product and Marketing to drive growth across the full funnel.

• Lead and develop a high-performing team: Coach and manage growth marketers, set a high bar for execution, accountability, and intensity.

• Own forecasting, budgets, and reporting: Own forecasting, budgets, and reporting. Manage and scale budgets across channels. Build a trusted reporting and attribution layer.

• Drive AI-enabled growth: Apply AI tools to accelerate experimentation, execution, and insights. Identify opportunities to improve efficiency and performance through automation.