ABOUT HELCIM

Helcim was founded with a mission at heart: to be the world’s most loved payment system. We believe that by offering small businesses in North America a decidedly human payment solution where it is easier to sign up and use while being transparent and affordable, we can empower them to grow and prosper. Simply put, helping small businesses thrive is at the very core of our business model, and we think that’s a great way to do business.

From the very start, we knew that we wanted to be different from every payment processor out there. We want the merchants we serve to feel supported and see us as a trusted partner rather than simply just another “cost of doing business.” We are relentless in our pursuit to provide a radically transparent and honest payments solution that flat out saves business owners money, all while treating them like human beings.

THE POSITION

As a Social Media and Communications Specialist at Helcim you will be responsible for developing organic content for LinkedIn, Facebook, Instagram, and Reddit that elevates Helcim's brand awareness and affinity. You’ll be the sole community manager of these channels achieving humanity at scale through thoughtful responses that can contribute to AI search rankings.

You will equally be responsible for discovering and creating public relations opportunities while prepping narratives with executives for appearances. This includes but is not limited to podcasts, TV, thought leadership articles and article bylines for journalists and press releases.

Your success will be defined by significantly expanding Helcim's social media reach and influence, cultivating a highly engaged and active community across all platforms, and establishing Helcim as a go-to resource for thought leadership and discoverability within the industry. Furthermore, we will build strong, lasting relationships with journalists to consistently secure positive media coverage and amplify Helcim's story.

Here are the things you’ll own day to day;

• Produce, shoot, edit and publish organic Meta content that serves problem unaware and problem aware audiences.
• Produce, shoot, edit and publish organic LinkedIn content that serves investors, tech enthusiasts and certain merchant industry audiences.
• Community manage all social channels in a way represents the brand and product accurately, that creates a positive and honest image for Helcim while contributing to AEO.
• Understand the content that makes an impact and manage a monthly budget to boost content to achieve further reach and gain followers.
• Report on social channel data, advise on best practices for tracking and reporting and set KPIs per quarter.
• Optimize all content for AEO to contribute to Helcim brand awareness goals.
• Keep track record of journalist relationships, what they care about, what they're writing and pitch Helcim when opportunities arise or align with market trends.
• Write press releases and narratives for journalists to leverage when publishing industry related news.
• Stay up to date on news and trends to understand where and how Helcim’s brand and products can be amplified to the public.
  
  

A SUCCESSFUL CANDIDATE

• You thrive amidst the uncertainty and excitement of media relations, using it as fuel to secure published articles and cultivate strong relationships.
• You are an excellent writer and know how to craft a narrative that a variety of audiences can understand and find resonance with.
• You are adept at independently generating content, encompassing ideation, planning, shooting, and editing, utilizing either your mobile device or company-provided camera/videographers.
• You make decisions with data. Understand what is working for our social channels to achieve our growth KPIs and feel confident scaling ideas up or down based on what has proven effective.
• You exercise good judgment on content and creative decisions that can be backed by the Helcim brand, data and how competitors and channels operate.
• You take ownership of all projects big and small. If you see something “dropping”, help pick it up and navigate the management of stakeholders, vendors, volunteers, and merchants.
• You are a “Trend” expert and know what’s going on with the social channels and try out native options on your own that make sense for Helcim
• You are self guided and have a handle on resource limitations. When you hit roadblocks you pivot and create projects of different scales so you can move forward with ideas on your own or with limited outside help.
• You leverage our design team to elevate your own design eye for outputs - Thumbnails, Fonts, Graphics.
• You have a go to market strategy for everything and ask how you can squeeze the most out of a piece of content. i.e. Different cuts for different channels. Boosts. Employee Advocacy. Community Management. Collaborative posts. Tagging. Hashtags. Thumbnails. Video Titles. AEO.
• You work with other teams collaboratively. Be curious about what they are working on and how your channel can elevate or leverage their work. When you see opportunities with other teams, you own the path forward for your channel to delight stakeholders.
  
  

KEY COMPETENCIES

• Demonstrated success in managing a company's public relations efforts, including media outreach, crisis communication, and brand reputation management.
• At least five years of experience developing and managing social media channels for a company, with a strong understanding of various platforms, content strategy, and audience engagement.
• Existing relationships with journalists and media contacts would be a valuable asset for proactive media outreach and story placement.
• Strong skills in video production, including filming, editing, and post-production to create engaging visual content for social media and other platforms.
• A keen eye for design and visual quality, ensuring all creative assets align with brand guidelines and effectively communicate messages.
• A history of generating innovative and creative ideas for campaigns, content, and strategic initiatives that drive engagement and achieve objectives.
• High proficiency in written communication, with the ability to craft compelling copy for various platforms, including press releases, social media posts, and website content.
• Excellent organizational skills and a strong ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines effectively.
• General knowledge of how social media and public relations strategies contribute to Search Engine Optimization (SEO) and Audio Engine Optimization (AEO) to enhance online visibility and discoverability.
  
  

HELCIM CULTURE IS;

Being builders: We build things ourselves and we build them well. We use technology and our creativity to overcome challenges that would seem beyond the capability of a company our size. We improve what is already there, invent our way out of problems and we never stop dreaming of better.

Choosing the harder path: We believe that the right decisions are usually the harder ones, so we embrace the challenge and endure when others quit. We choose what is difficult because it is more rewarding in the long-term, and makes us resilient, so that we not only survive but thrive.

Creating trust: We earn trust by striving to be our best selves every day and by lifting those around us. We recognize that trust is hard to earn, easy to lose and is tested continuously over time, so we make trust our way of life.

Contributing to a company of many: We are stronger because of our collective passion, diversity, and fellowship. We believe only great teams can accomplish great things, and we ask the very best of each other. Together we create our own future.

WORKING AT HELCIM

Joining Helcim means joining a fast-growing company where we have found coming together makes us a strong company. We have a drive to achieve big things which creates amazing opportunities for everyone willing to work hard and contribute to that growth - opportunities for faster career growth, for more learning, more impact, and accelerated experience - all while surrounding yourself with incredible people working on interesting problems and delivering great results.

Here are some of the reasons we attract such great people:

The Way of the Helcim: At Helcim, we build a team of engaged, caring and intelligent people. In return we provide an environment where you can be excited to come to work each day and tackle these challenges with an amazing team. Learn more about Helcim’s unique culture and environment in our culture book The Way of the Helcim.

Health and dental benefits: Through our Group Benefits, you’ll get access to dental benefits, extended healthcare benefits for drugs, vision, paramedical coverage (e.g. massage therapists, dieticians, mental health professionals), counseling, health service navigation, life insurance, critical illness and disability insurance, and more. All of these benefits come into effect on Day 1 of employment!

Dedicated Health Spending Account (“HSA”): An additional budget available for you to spend on health-related expenses (e.g. eyeglasses, therapy).

Maternity and Parental Leave: To help launch our team members into this phase of family life we have some additional benefits in place including salary top for the birthing parents and a bonding break for non-birthing parents.

Stock Options: Stock options enable our team to purchase Helcim shares at a future date at a specified price. Every team member, not just people leaders and executives receive equity (aka ownership in the company).

Vacation Time: All team members get paid vacation time and a company break in December so they can recharge when they need it.

Flexible work location: Work and life happens at different times and places. This is why our team enjoys the flexibility of hybrid work and flexibility around hours of work, so we can all do our best work. Our hybrid work schedule offers flexibility to work from home on Tuesdays and Thursdays. Furthermore, our core hours give team members flexibility to manage other parts of their lives.

Training: Helcim will cover 50% of the applicable training costs of up to $500 per year.

LOGISTICS

Job type: Full-time

Hiring manager: Kaitie Weaver

Location: Hybrid, In Office Monday's, Wednesday's + Friday's

Candidates must be eligible to work in Canada and be located in Calgary for this position.