Who are Heidi

Heidi is building an AI Care Partner that supports clinicians every step of the way, from documentation to delivery of care.

We exist to double healthcare’s capacity while keeping care deeply human. In 18 months, Heidi has returned more than 18 million hours to clinicians and supported over 73 million patient visits. Today, more than two million patient visits each week are powered by Heidi across 116 countries and over 110 languages.

Founded by clinicians, Heidi brings together clinicians, engineers, designers, scientists, creatives, and mathematicians, working with a shared purpose: to strengthen the human connection at the heart of healthcare.

Backed by nearly $100 million in total funding, Heidi is expanding across ANZ, the USA, UK, Canada, and Europe, partnering with major health systems

We move quickly where it matters and stay grounded in what’s proven, shaping healthcare’s next era. Ready for the challenge?

The Role

We are looking for a sharp, driven, and proactive Market Associate to join our expanding South Africa team.

As a founding member of our South African operations, you’ll work closely with the South Africa Lead and Global Expansion Lead to help us unlock the market. You’ll have real ownership across sales, partnerships, and operations, helping us win South Africa by driving adoption, building relationships, and creating repeatable go-to-market systems.

This role requires a proactive mindset, strong communication skills, and the ability to thrive in a fast-paced, high-growth environment. You’ll be engaging healthcare stakeholders both virtually and in person - visiting hospitals, clinic groups, and medical practices to understand workflows, build trust, and demonstrate Heidi’s impact.

A background in healthcare or a clinical discipline (medicine, nursing, or allied health) is highly valued, as it helps you communicate authentically with clinicians and decision-makers.

What You’ll Do

• Operate as a true generalist across sales, partnerships, business development, operations, and marketing.

• Own the local sales process, tailoring it to fit Heidi’s PLG and enterprise motion.

• Meet clinicians and healthcare leaders face-to-face, visiting hospitals and clinic groups to build trust, run demos, and understand clinical workflows firsthand.

• Collaborate with marketing to refine our brand, messaging, and on-the-ground strategy for the South African market.

• Secure strategic partnerships with key players across the local healthcare ecosystem.

• Build and optimise internal processes to enable repeatable, scalable execution across sales and operations.

• Collect customer and market feedback to shape our South African playbook and inform broader commercial strategy.
  

What We Will Look For

• Impeccably sharp and analytical, able to break down complex problems with structure while thinking creatively.

• Acts like an owner - autonomous, accountable, and relentlessly outcome-oriented.

• Exceptional with customers - emotionally perceptive, articulate, and comfortable spending 50%+ of time in the field with clinicians and hospital leaders.

• Looking for uncapped growth - thrives where your ability to win defines your trajectory.

• Bonus - experience in healthcare, medicine, nursing, allied health, sales, operations, consulting, or as a founder is a strong plus, but not required.

• Clinician background or familiarity with hospital and practice workflows preferred.

• Languages: English required; Afrikaans, isiXhosa, Zulu, or Sotho fluency is a strong plus given our diverse clinician base.

Attitude is more important than experience - if you are hungry, competitive, and motivated, with a knack for problem solving and relationship-building, we want to hear from you.

What do we believe in?

Heidi builds for the future of healthcare, not just the next quarter, and our goals are ambitious because the world’s health demands it. We believe in progress built through precision, pace, and ownership.

• Live Forever - Every release moves care forward: measured, safe, and built to last. Data guides us, but patients define the truth that matters.

• Practice Ownership - Decisions follow logic and proof, not hierarchy. Exceptional care demands exceptional standards in our work, our thinking, and our character.

• Small Cuts Heal Faster - Stability earns trust, speed delivers impact. Progress is about learning fast without breaking what people depend on.

• Make others better - Feedback is direct, kindness is constant, and excellence lifts everyone. Our success is measured by collective growth, not individual output.

Our mission is clear: expand the world’s capacity to care, and do it without losing the humanity that makes care worth delivering.

Why you will flourish with us 🚀?

• Additional paid day off for your birthday and wellness days

• A generous personal development budget of $500 per annum

• Learn from some of the best engineers and creatives, joining a diverse team

• The rare chance to create a global impact as you immerse yourself in one of Australia’s leading healthtech startups

• If you have an impact quickly, the opportunity to fast track your startup career!