About the role

We’re hiring a Senior Manager, Creative Strategy to lead the day-to-day execution, quality, and development of our Creative Strategy team as creative volume, channel complexity, and testing velocity continue to scale.

This role sits directly under our Director of Creative Strategy and is critical to ensuring that creative strategy at Grüns is not only ambitious — but consistently excellent, repeatable, and performance-driven. While the Director focuses on long-term vision, experimentation, and cross-functional alignment, the Senior Manager owns executional rigor, team leadership, and performance accountability.

This is a hands-on leadership role for someone who loves building strong strategists, setting clear standards, and translating creative thinking into measurable business impact.

This role is part of our remote HQ! We have a fully remote, high-trust work environment - and also come together on a quarterly basis for amazing off-sites where we can connect IRL.

In this role, you will:

• Ensure all creative strategy outputs (briefs, scripts, testing plans, performance analyses) meet a high bar for clarity, insight, and performance alignment
• Review, refine, and QA creative strategy work across channels and formats before it moves into production
• Manage and coach Creative Strategists, helping them sharpen their thinking around hooks, angles, personas, and testing frameworks
• Provide direct, actionable feedback that improves the quality and speed of work
• Build individual development plans focused on craft, strategic thinking, and performance ownership
• Own the connection between creative strategy decisions and outcomes such as nCAC, FO volume, and efficiency
• Ensure learnings are documented, shared, and applied across future tests
• Push for tighter feedback loops and faster iteration cycles
• Establish standards for what “good” creative strategy looks like at Grüns
• Build repeatable frameworks for briefing, angle development, persona definition, and testing roadmaps
• Partner closely with Design, Video, and Creative Ops to improve brief quality and creative throughput
  Absorb day-to-day management, prioritization, and QA responsibilities to free up the Director of Creative Strategy to focus on vision, experimentation, and cross-functional leadership

We're looking for someone who:

• Has 3–5+ years in performance creative or creative strategy roles within DTC, growth marketing, or paid media environments
• Has 1–2+ years managing or leading creative strategists, copywriters, or performance creatives
• Strong writing and briefing skills across static, UGC, and video formats
• Proven ability to coach, develop, and elevate others
• Deep understanding of how creative strategy drives performance outcomes
• Comfortable balancing creative ambition with real performance constraints

Approach to the role

• Obsessed with clarity and allergic to vague briefs
• Gives direct, thoughtful feedback that makes work better fast
• Treats performance data as a creative input, not a postmortem
• Leads calmly and decisively in fast-moving, high-output environments
• Cares deeply about building systems, not just shipping one-off wins

To Apply: Please enter your info and share a bit about yourself with us below. We ask that you do not use Chat GPT or similar tools to answer these questions, as it is our hope to genuinely get to know you and the way you communicate and think! We do love integrating these tools into our work though, and you'll hear plenty more about that if you join us.

At Grüns, we're committed to providing a competitive total compensation package—grounded in market data that considers our size, stage, industry, and location. For this role, the base salary range is between $125,000-$150,000 depending on experience.

Beyond base salary, we offer competitive equity packages and a comprehensive set of benefits designed to support the well-being, growth, and balance of our team.