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Manager, Visual Merchandising



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Sales & Business Development
Santa Monica, CA, USA
Posted on Thursday, December 14, 2023

About The Company

Gwyneth Paltrow launched goop from her kitchen as a homespun weekly newsletter. It’s grown a lot since then; goop is a lifestyle platform encompassing curated products and content about beauty, wellness, fashion, food, and home. Pioneering the contextual commerce platform, goop allows readers to shop with meaning. goop is one of the rare places on the web where food, shopping, and mindfulness collide—where the ever-evolving intent is to make every choice count. We’re all resource-strapped, so goop hopes to surface the very best experiences, recipes, products, and advice.

About You

As a forward-thinker, you thrive on using data-driven strategies to create engaging and effective visual merchandising. Your exceptional eye for detail and aesthetics is integral to the brand consistency across all our locations. With your proven ability to optimize product placement and sell-through rates, you skillfully drive increased sales and profitability. Your familiarity with retail planning and product allocation contributes significantly to enhancing the customer journey, driving repeat business, and promoting our brand.

About The Role

As the Manager, Visual Merchandising at goop, you will leverage sales data, consumer insights, and ROI-oriented planning to optimize merchandising strategies. Reporting to the Senior Director, Retail Operations & Development, you will drive continuity and consistency across all locations in visually engaging merchandising. You will also work on optimizing store density and capacity to maximize sell-through and meet customer demand. This role requires a balance of creativity, analytical acumen, and strong leadership skills.

Responsibilities Include:

  • Developing and executing data-driven merchandise strategies, optimizing product placement based on linear space, fixture, or square footage within the store to ensure maximum productivity and sell-through rates.
  • Ensuring visual consistency and brand DNA across all locations by adhering to and implementing high standards of visual merchandising that echo goop's unique brand identity. This involves planning and executing visually appealing presentations for product launches, promotional events, and seasonal displays in line with our retail planning calendar.
  • Establishing and maintaining a consistent flow of product movement, with sales floors strategically mapped out by unit and capacity for effective allocations and merchandising.
  • Integrating corporate initiatives with retail engagement to create a unified, seamless customer experience.
  • Pioneering the development and implementation of key visual merchandising standards and guidelines to ensure scalable growth across all locations. This includes creating and distributing comprehensive visual guides and ensuring store teams adhere to these standards.
  • Regularly reviewing and analyzing the effectiveness of visual merchandising strategies, using sales data and consumer insights to make necessary adjustments.
  • Collaborating closely with store managers and other stakeholders to align on visual merchandising strategies, providing training and guidance as needed to ensure understanding and adherence to goop's visual standards and brand DNA.
  • Building strong, effective relationships with cross-functional partners, fostering an omnichannel approach to ensure a seamless blend of retail and corporate initiatives.

Qualifications & Experience

  • 5-7+ years of visual merchandising management experience, ideally in a beauty, wellness, or lifestyle brand.
  • Proven ability to develop and implement effective merchandising strategies based on data analysis and consumer insights.
  • Exceptional aesthetic sense and attention to detail.
  • Experience in managing product flow and allocation and optimizing store density and capacity.
  • Track record in integrating corporate initiatives with retail engagement to enhance the customer experience.
  • Proficiency with MS Office; Outlook, Excel, Word, and experience with visual merchandising software.
  • Excellent time management skills and ability to adapt to changing work demands.
  • Ability to travel 10-15%.


  • Compensation: $80,000 - $90,000 + Equity. This is a full-time exempt role. Please note that this range represents the low and high end of the anticipated base salary range for the Los Angeles, CA based position. Goop, in good faith, reasonably expects to pay the position within this salary range. Goop provides the salary range in compliance with all applicable federal, state and local laws. The actual base salary will depend on numerous factors such as: experience, training, knowledge and skills, and if the location of the job changes.
  • Benefits: Generous health benefits package, fertility benefits and paid parental leave.
  • Perks: “goopcation” paid company summer break, generous goop discounts, special offers with brand partners, access to custom lifestyle resources and events, and a beautiful workspace in Santa Monica
  • Work Philosophy: At goop we believe that creativity, innovation and camaraderie are essential to our business, our culture and our employee’s growth and development. With our Hybrid Work Policy, we are committed to promoting collaboration, productivity and employee well-being by maximizing the benefits of both in-person and remote work. We are in office Tuesdays and Thursdays, as well as Mondays for those within a 15-mile radius of our Santa Monica office.

goop is an Equal Opportunity Employer. goop does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. All information provided by the applicant is collected, stored and processed in accordance with the terms of our CCPA Notice for Job Candidates.

  • Job Disclosures: No applicant disclosures related to physical requirements or ADA-related considerations are relevant for this role
  • Application Requirements: All applicants will be reviewed through Greenhouse submission. Direct submissions to the People Operations Team members will not be reviewed separately.
  • Candidate Requirements: Applicant must have US work authorization.

This job is no longer accepting applications

See open jobs at Goop.