Lead User Researcher
Finom
Barcelona, Spain
Posted on Sep 19, 2025
About Finom
Finom is a European tech startup headquartered in Amsterdam, and we’re on a journey towards revolutionizing the financial landscape for entrepreneurs worldwide. Our mission is to develop an all-in-one financial B2B solution that integrates banking functions, accounting, financial management, and invoicing into a seamless, mobile-first platform.
We recently closed a €115 million Series C equity round (around $133 million), bringing our total funding to approximately $346 million. This significant investment follows a $105 million growth funding round from General Catalyst, a long-term backer since 2021 known for supporting companies like Airbnb, HubSpot, KAYAK, and Stripe.
Finom's platform goes beyond traditional banking, offering invoicing and a growing suite of features, including AI-enabled accounting, aiming to simplify financial management for entrepreneurs. We're actively expanding our reach across key EU markets like Germany, France, the Netherlands, Italy, and Spain.
At Finom, we’re not just redefining the entrepreneurial experience — we’re empowering our employees to make a real difference. Your work matters, and your impact extends far beyond product metrics. We nurture innovation and an inspiring work environment where bold ideas thrive, prioritizing thorough research, swift implementation of solutions, and ensuring that every effort we make benefits our users, employees, partners, and our business as a whole.
Maintaining our start-up spirit, we prioritize thorough research, swift implementation of solutions, and ensuring that every effort we make benefits our users, employees, partners, and, of course, our business.
This is a foundational role: you won’t be inheriting a mature team or process — instead, you’ll be crafting the research vision, playbooks, rituals, and team culture that will shape how our entire product organisation understands and serves our customers. You’ll collaborate closely with Product, Design, Analytics, and Leadership, embedding research into our strategy, roadmaps, and everyday decisions. This is a rare opportunity to build a lasting research capability in a product-led, design-minded company at exactly the right moment in its growth.
What You’ll Do
- Build Finom’s user research function from scratch, setting up the operating model, methodologies, tools, and rituals that scale.
- Lead, coach, and grow a small team of user researchers, while leading and executing high-impact research projects.
- Champion customer-centricity across the product organization, helping product managers and designers lead their own research to turn insights into action.
- Partner with senior leadership to ensure research is represented in strategic decisions, from product vision to market expansion.
- Design and evangelize recruitment, synthesis, and documentation standards that help us continuously learn and share knowledge across teams.
- Be a driving force for cross-functional alignment, making sure we’re focused on the right customer problems at the right time.
Who You Are
- You’re an experienced user researcher with 7+ years in UX or product research, with at least 2 years in a leadership or team-building role.
- You’ve built or significantly scaled a research practice in a startup or scale-up environment.
- You’re pragmatic and action-oriented — you know when “just enough” research is the right amount.
- You’re comfortable in ambiguous, fast-moving environments, and can bring clarity without needing perfect structure.
- You’re deeply familiar with both qualitative and quantitative methods, and you know how to adapt to the situation.
- You’re a great communicator — you can influence product and company direction through storytelling and insight.
- You’re passionate about building tools, rituals, and culture that elevate the voices of our users inside the company.
Nice to Have
- Experience working on B2B fintech or SaaS platforms, especially for entrepreneurs or small businesses.
- Experience working with or interpreting product analytics data (PowerBI, Amplitude, Metabase).Familiarity with design thinking, Jobs To Be Done, or continuous discovery frameworks.
- Experience with international user research across European markets.
What You Will Get In Return
Make a genuine impact on the product
Join our upward trajectory, and grow with us. We provide the resources and opportunities for continuous personal and professional development, empowering you to make a genuine impact on our evolving product.
Work in the EU
Embark on this exciting journey with us and enjoy the flexibility of traveling and working remotely or in a hybrid model across Europe.
Become a stock options holder
Unlock your inner entrepreneur and align your aspirations with ours through our Stock Options Program. This exciting opportunity is available to every team member, from junior team members to our founders.
Receive unwavering support and care
Finom stands by you at every step, embodying our commitment to your well-being and success reflected in our modern, friendly, and eco-conscious corporate culture. We offer constant support and care to ensure your Finom experience is successful and fulfilling.
Work & Swim program
Immerse yourself in our exclusive Work & Swim Program. Spend one month in a comfortable corporate apartment in enchanting Cyprus. It's the ideal opportunity to strike the perfect work-life balance while enjoying breathtaking Mediterranean views.
Equal Opportunity Statement
At Finom, we're an equal opportunity employer and value diversity at our company. We embrace diversity and invite applications from all walks of life. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, disability status, or other applicable legally protected characteristics.