VP, Industry Lead, SMB

Fetch

Fetch

Remote

USD 186k-198k / year + Equity

Posted on May 1, 2026
VP, Industry Lead, SMB
Remote
Sales
Remote
Full-time
What we’re building and why we’re building it.
Fetch helps people live rewarded every day, with a vision to become the rewards destination for everyone. We turn everyday activities into meaningful rewards, whether it’s grocery shopping, grabbing a quick meal, or playing a favorite mobile game. To date, we’ve awarded more than $1 billion in Fetch Points to our users.
Each day, more than 13 million receipts are submitted on Fetch, providing visibility into over $212 billion in gross merchandise value. This creates the largest retail-agnostic, SKU-level view of household spending, powering Fetch as an outcomes-based advertising platform that helps brands acquire and retain lifelong consumers.
The Fetch app is available on the App Store and Google Play, with more than 6 million five-star reviews from a highly engaged and loyal user base.
It’s not just our users who believe in Fetch: with investments from Softbank, ICONIQ, DST, Greycroft, and partnerships ranging from challenger brands to Fortune 500 companies, Fetch is reshaping how brands and consumers connect in the marketplace. When you work at Fetch, you play a vital role in a platform that drives brand loyalty and creates lifelong consumers with the power of Fetch points. User and partner success are at the heart of everything we do, and we extend that same commitment to our employees.
At Fetch, we value curiosity, adaptability, and the confidence to explore new tools, especially AI, to drive smarter, faster work. You don’t need to be an expert, but you should be ready to learn quickly and think critically. We welcome learners who move fast, challenge the status quo, and shape what’s next, with us. Ranked as one of America’s Best Startup Employers by Forbes for two years in a row, Fetch fosters a people-first culture rooted in trust, accountability, and innovation. We encourage our employees to challenge ideas, think bigger, and always bring the fun to Fetch.

About the Role

The VP, Industry Lead will report directly to the Head of Mid-Market & SMB and will be responsible for defining the vision, building the sales motion, and standing up the team and infrastructure to support long-term SMB growth. They will be responsible for managing vendor relationships, individual contributors, and achieving quota by nurturing existing relationships and initiating new relationships among partners.
This role manages a team of sales and account professionals, helping them execute effectively and develop into top performers. The VP will focus on driving revenue growth, maintaining strong relationships, and building operational consistency across the team.
This is a full-time role that can be held from one of our US offices or remotely in the United States.

Why this Role:

  • Opportunity to build a new business line from the ground up
  • High visibility and direct partnership with senior leadership
  • Ability to shape how Fetch serves millions of SMBs long-term
  • Work at the intersection of commerce, media, and performance marketing

Role Responsibilities:

  • Build and scale Fetch’s SMB strategy and operating model, designing and implementing the sales motion (self-serve, managed, hybrid)
  • Establish processes for acquisition, onboarding, retention, and growth.
  • Manage the team's broader client acquisition, retention, and expansion strategies that drive revenue growth and efficiency across the SMB segment.
  • Oversee industry sales revenue and progress to quota while providing accurate assessment of progress to Fetch leadership.
  • Independently provide tailored coaching, guidance, and feedback to partner professionals in sales functions and account professionals in account-management functions.
  • Direct sales professionals to work efficiently and expand influence across targeted accounts.
  • Develop the team’s AI fluency and influence new process adoption.
  • In partnership with GTM, Finance, and People Experience teams, lead hiring processes and onboard new employees, maintaining Fetch values and culture. Hire and develop high-performing SMB sales and vendor teams.
  • Collaborate with cross-functional teams, including marketing, finance, legal, and operations, to deliver partner success and manage deal execution.
  • Develop sales strategies that ensure Fetch remains a preferred partner, informed by performance insights, partner segmentation, and industry benchmarks.
  • Influence and contribute to new GTM strategies that can be scaled across the sales organization.
  • Apply your understanding of how Fetch’s advertising solutions drive partner business outcomes, connecting campaign performance to key KPIs, and scale learnings across your team and others.
  • Lead account-level planning and the implementation of revenue strategies within the industry, leveraging data and insights to influence decisions.
  • Maintain and coach sellers on Salesforce hygiene and accuracy, ensuring data integrity for forecasting and reporting. Identify areas of automation and encourage the use of AI to improve processes.
  • Represent Fetch with professionalism and credibility in partner interactions, events, speaking engagements, and conferences.
  • Operationalize long-term strategies into clear, actionable goals for the team.

Minimum Requirements:

  • 5+ years of people management experience with demonstrated success in mentoring or coaching others to reach performance goals.
  • 8+ years experience in new business and account management experience within digital media, advertising, or related industries. Track record of business development and driving growth.
  • Proven experience building and scaling SMB businesses and experience building and scaling SMB businesses
  • Experience managing or partnering with vendor organizations
  • Strong understanding of media performance metrics, advertising KPIs, and how data informs business decisions.
  • Proficiency in Salesforce and Excel with strong analytical, forecasting, and organizational skills.
  • Advanced fluency with AI tools that support account growth, sales performance, and improve sales processes.
  • Bachelor’s degree or equivalent combination of education and experience

Preferred Requirements:

  • Strong collaboration skills with a track record of working cross-functionally to solve problems and deliver results.
  • Ability to translate strategic direction from leadership into tactical plans for direct reports.
  • Lead by example - you own Fetch’s core values and drive your team towards the company vision. You embody a strong work ethic and operational rigor in processes.
  • You’re an expert within your category, and understand key partners, partner competitors, along with developments/trends in the industry and adjacent industries.

Compensation:

  • At Fetch, we offer competitive compensation packages to the exceptional folks we hire. The base salary range for this position is $186,000-$198,000. The on-target earnings range for this position is $372,000 - $396,000. (This does not include accelerators or sales plan incentive funds, which employees may also be eligible for). We also offer all employees equity in Fetch, so that everyone can benefit from Fetch’s growth. Discover our benefits and how our employees live rewarded at https://fetch.com/careers.
At Fetch, we'll give you the tools to feel healthy, happy and secure through:
  • Equity: We offer full-time employees equity in Fetch, so that everyone can benefit from Fetch’s growth.
  • 401k Match: Dollar-for-dollar match up to 4%.
  • Benefits for humans and pets: We offer comprehensive medical, dental and vision plans for everyone including your pets.
  • Continuing Education: Fetch provides ten thousand per year in education reimbursement.
  • Employee Resource Groups: Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue and advocacy. The ERGs participate in our Inclusion Council with members of executive leadership.
  • Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, as well as our year-end week-long break.
  • Robust Leave Policies: 20 weeks of paid parental leave for primary caregivers, 14 weeks for secondary caregivers, and a flexible return to work schedule.
  • Calvin Care Cash: Employees who are welcoming new family members will also receive a one time $2,000 incentive to assist employees with covering the cost of childcare, clothing, diapers and much more!
  • Flexible Work Environment: Collaborate with your team in one of our stunning offices, or you can work fully remotely from anywhere in the US. We’ll ensure you are equally equipped with the hardware and software you need to get your job done in the comfort of your home. (applicable for most roles)
Fetch is an equal opportunity employer that embraces diversity, inclusion, and respect for all individuals. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, age, national origin, marital status, veteran status, disability, or any other characteristic protected by applicable law. Our commitment to inclusivity ensures that everyone is treated with dignity and has the opportunity to succeed based on their talent, skills, and potential.
Fetch also provides reasonable accommodations to qualified individuals with disabilities or those with sincerely held religious beliefs, as required by law. If you need assistance with the application process or require an accommodation, please contact us at accommodations@fetch.com.
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Req ID: FET-806
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