Founding Growth Marketing Lead

Founding Growth Marketing Lead

About Blossom Health

Blossom Health exists to solve the mental health epidemic in America by partnering with psychiatrists to expand access to affordable, timely, clinically-effective mental healthcare. Our AI-native care platform is loved by hundreds of clinicians and thousands of patients.

We’re a Series A company with $20M+ raised from Headline, Village Global, and the founders of General Catalyst, Flatiron Health, Sword Health, Grow Therapy, Fay, Elemy, Zip, Blank Street, Assured, Bridge, Birches Health, and Enzo Health.

This is a rare opportunity to be our first marketing hire, owning digital growth from the ground up and helping define how Blossom presents itself to the world.

Why You Should Work Here

Hyper-growth environment: Build and scale digital marketing from 0 1 n with direct exposure to founders, product, and operations

High trust & autonomy: You’ll own strategy and execution end-to-end, with real decision-making power from day one

Talent-dense team: Work alongside top-tier operators, builders, and clinicians united by a shared mission

Real impact: Your work directly drives access to mental health care for thousands of patients nationwide

In-person energy: Collaborate daily in our sunny SoHo office—this role is fully onsite in NYC

What We’re Looking For

We’re looking for a builder-marketer—someone equally comfortable in the weeds of execution and at the strategic level. You’re excited to be early, to move fast, and to own outcomes.

You are:

• Highly motivated, ambitious, and impact-driven

• An owner who thinks long-term and prioritizes business results

• Fast-moving with high standards for quality

• Comfortable with ambiguity and building from scratch

• Optimistic, creative, and relentlessly curious

• Humble, collaborative, and mission-aligned

What You’ll Do

Performance Marketing

• Own and scale paid marketing across Google, Meta (Facebook/Instagram), TikTok, and other platforms

• Manage budgets, creative development (video & static), testing, attribution, reporting, and results

• Drive CAC-efficient growth in patient DTC acquisition

• Continuously experiment with new channels, creatives, targeting, audience, bidding strategies, signal tracking, and funnels

Creator, Social, & Brand Marketing

• Lead creator, social, and brand strategy and execution across key platforms

• Build and manage a creator-led content engine, crafting brand narratives across creators, influencers, and UGC

• Develop compelling, high-performing brand content that balances performance and storytelling

• Partner closely with product, operations, and clinical teams to shape messaging

Ownership & Leadership

• Serve as the founding marketing lead, setting the foundation for this critical function

• Establish marketing processes, analytics, and best practices

• Translate business goals into clear marketing strategy and execution

• Be hands-on — this is a founding role, with room to grow and own a team upon success

You’ll Thrive Here If You

• Have 2+ years of digital marketing experience (4+ years preferred) with strong, demonstrated performance outcomes

• Have hands-on experience managing paid channels (Google, Meta, TikTok, etc.) at scale

• Have owned monthly marketing budgets in the $500K-$1M+ range

• Have worked with hyper-growth consumer and/or direct-to-consumer brands, ideally well-known or category-leading brands

• Have experience scaling brands through organic social and creator-driven content

  • Bonus: You’ve built or managed your own social presence or a brand’s social accounts

• Are comfortable with the following tools and technologies: ads manager, conversion pixels and APIs, Rudderstack, Metabase, Big Query, SQL, Figma, Framer, PostHog, Formsort

• Are authorized to work in the U.S. and excited to be fully onsite in NYC (5 days/week)

Benefits

• Competitive salary ($120K–$160K+) + meaningful equity

• Best-in-class health, dental, and vision insurance

• Unlimited PTO with a focus on outcomes, not hours

• Rapid career growth and leadership opportunities

• Team outings, offsites, and a fully stocked SoHo office

Compensation Range: $120K - $160K