Growth Marketing Manager
Attio
Marketing & Communications, Sales & Business Development
London, UK · Remote
Posted on Nov 27, 2024
Growth Marketing Manager
Manage performance and lifecycle programs
London office or Remote [UK or EU]
Salary range: £85k-£105k
Equity
What is Attio?
CRMs are at the center of the software stack for millions of businesses. They're ubiquitous and totally essential, yet current products are completely archaic, unloved and in massive need of overhaul.
This is software that millions of people use for hours and hours a day – and a $50 billion category – yet you probably can't think of a single awesome piece of software in this space.
Attio is changing that. We’re building a radically new type of CRM that is incredibly flexible and as powerful as the most advanced CRM data models, but also as intuitive, delightful and collaborative as today’s best software.
Attio is the CRM of the future: a living, breathing platform that connects with a customer’s GTM stack and evolves with them as they grow – from zero to IPO and beyond.
Why is this role important?
As a Growth Marketing Manager at Attio you will manage our performance and lifecycle programs alongside assisting a team of marketing specialists that will grow based on program success and demand.
We are particularly interested in hearing from you if you have:
5+ years of relevant IC experience
2+ years of relevant management experience
A track record of scaling performance channels in fast-growing startups
Whose team will you join?
Our Marketing team is responsible brand and product led communications; attracting customers, and generating leads for conversion through PLG or our Sales, Success and Support motion.
The marketing team is growing under the guidance of Alex Vale. Day to day work focuses on growing awareness of Attio through amplifying our customer’s voices and unique product differences, with the ultimate goal of getting Attio into the hands of more teams.
What is it like to work at Attio?
Attio employees are currently based in the US and Europe. We are all trusted to produce high quality work in the environment that works best for us.
Attio is for people who own their role, learn quickly, are endlessly curious and find happiness in delivering consistently brilliant outcomes that push the company forward. We love to work with people who are passionate about working this way and will do whatever it takes to get things done.
Kindness is evident in how we work and there is a high level of respect across the team thanks to working hard. This allows us all to challenge ideas, be independent and attract world class talent to join us.
We have an office in London.
What are the role requirements?
Key responsibilities:
Own and optimize customer lifecycle programs (awareness, activation, retention, expansion)
Manage paid acquisition channels (SEM, social, and PPC) to drive cost-effective new unique domains
Maintain data stack integrity and ensure robust reporting infrastructure to support growth initiatives
Desired experience:
5+ years in B2B SaaS growth marketing, with a track record of driving top of funnel and revenue growth
Hands-on experience with marketing automation, email marketing, and analytics tools
Experience analyzing data, deriving insights, and implementing KPI-focused experiments
Proven record of ensuring data quality and marketing attribution integrity
Desired skills:
Proficiency in marketing automation platforms (Marketo, Customer.io, HubSpot, etc.)
Advanced knowledge of Google Ads and LinkedIn Ads
Knowledge of Google Analytics and Mixpanel
SQL and data visualisation
Marketing attribution and ROI modeling and reporting
Email deliverability and compliance
Proficient HTML/MJML, CSS, and Liquid
Customer segmentation and personalization
Familiarity with CRM systems and data integration tooling
Growth frameworks, funnel optimization, and A/B testing expertise
What does the hiring process look like?
We respond to applicants before the end of each week and within 24 hours of each interview, we will request and share feedback at every stage.
Applicants can expect the following:
Application review [internal]
Phone screen
Introductory call ~ 15 minutes
Role-fit phone call ~ 20 minutes
Interviews
Skills assessment ~ 30 minutes
Case interview ~ 30 minutes
Performance channels exercise ~ 45 minutes
Offer stage
Founder call ~ 30 minutes
Offer call
A lot of our interviews are enabled through self-scheduling but we are always on hand to speak to you or answer questions throughout the process. At the offer stage, you may want to speak to more of the team, see a demo or have other suggestions for us.
Everyone who completes at least one of the above stages will be asked to provide feedback on the overall process and offered some help on their career if it's not joining Attio at this time.
What will an offer consist of?
A competitive salary within the range of £85k to £105 or equivalent €
We hire remotely in Europe via B2B contracts with Attio
Equity in an early-stage tech company on an incredible trajectory
Remote working and flexibility
Apple hardware and a budget for desk amenities
25 days plus local holidays
Regular team events in London
Team off-site in fun places!
Enhanced parental leave
ALT