🚀 Who we are

Aptoide is the leading alternative distribution platform for Android and IOS, empowering both Users, Developers, OEMs and Telecoms in the mobile ecosystem for the last 15 years. We became the fastest growing Alternative App Store and distribution platform in the world, with over 50 Million monthly active users (MAU), 1 million apps across our ecosystem and 10 Distribution Partners.

Aptoide's mission is to bring back the freedom of choice within the apps world, shaping the future of app economy by creating unmatched value for developers and users globally. The way you play? the way you get your apps? We’re making everything easier and better for everyone!

We are also aware that our success depends on our Aptoiders achievements! That’s why we are proud to be a tech company who enjoys to set people as a core priority. Our Aptoiders' Talents and Skills are the algorithm for our whole success. And this is where you can come in!

Our Superpowers:

• Innovation - meaning, we build our own way to the future.
• Ambition - we always go beyond.
• Integrity - we are transparent and trustworthy.
• Results-driven - we are strong on delivering.
• Collaboration - the superpower is ‘We’, not ‘I’.

These are our values! These are Aptoide’s superpowers! This IS Aptoide!

🧩 Who you are

You’re a creative and data-driven marketing professional who thrives in fast-paced environments and is passionate about digital communication. You bring hands-on experience in both B2C and B2B marketing, know how to manage performance-driven campaigns, and have a feel for what resonates with gaming communities. You’re excited to grow a brand that challenges the status quo in the app distribution world.

🎯 What are you going to do?

As a Marketing Specialist, you’ll help define and execute our marketing strategy across multiple channels, working to grow brand awareness, drive customer acquisition, and engage our user and developer communities.You will:

• Plan, launch, and optimize integrated marketing campaigns across digital channels (social, email, paid media, content)
• Manage paid acquisition and performance marketing efforts, continuously testing and optimizing for results
• Create compelling content for different audiences, from blog posts and email newsletters to ad copy and community updates
• Engage with gaming communities and contribute to communication efforts that build loyalty and trust
• Collaborate across teams to support product launches, community initiatives, and developer outreach
• Monitor, analyze, and report on marketing KPIs, using data to refine and improve campaigns

⭐ What are we looking for?

Must-haves:

• Bachelor’s degree in Marketing, Communication, or related field
• 2–3 years of experience in a marketing role, ideally in tech or software (B2C and/or B2B)
• Hands-on experience with paid media platforms and marketing automation tools
• Strong writing and communication skills in English
• Analytical mindset with the ability to translate data into actionable insights
• Creative thinker who stays ahead of trends and experiments with new ideas
• Comfortable navigating online communities, ideally with some exposure to gaming or developer ecosystems

Nice to have:

• Experience working in or with mobile app or gaming companies
• Familiarity with SEO, influencer marketing, and/or affiliate marketing

💎 What will you get?

• Opportunity to join an innovative company impacting millions globally.
• Collaborate with an international, diverse, and highly skilled team.
• Enjoy a hybrid working environment [4 days remote per week].
• Empowering and trustful environment with flexible working time.
• Focus in your Career Growth, with Learning and Development opportunities.
• Supportive and inclusive culture with regular engagement and team building activities.
• Competitive Compensation Package.
• Great Health & Well-Being Benefits.
• Cosy office space with free snacks and breakfast available everyday.
• Incredible Annual Retreat.

Department

Marketing

Role

Marketing Specialist

Locations

Aptoide Portugal

Remote status

Hybrid

Employment type

Part-time

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