Brand Marketing Manager, EU
ANINE BING is looking for a Brand Marketing Manager to drive innovative communication strategies, partnerships, community building, and events—ensuring the brand remains an industry leader. This role will craft disruptive, high-impact campaigns across all 360° consumer touchpoints, from PR and influencer relations to digital and retail activations.

If you’re the ideal candidate, you are strategic, creative, and detail-oriented, with a proven brand marketing and influencer/VIP relations track record. You should have experience collaborating with social media teams, a strong understanding of content creation and performance metrics, and a deep knowledge of industry trends. Passionate about contemporary luxury, you thrive in a fast-paced, dynamic environment and bring strong collaboration and project management skills to the table.

This role is based out of our Paris HQ office.

Job Duties Include

• Develop and execute global PR and communication strategies, including press outreach, events, and partnerships.
• Build and maintain strong relationships with media, influencers, VIPs, and industry leaders to drive brand awareness.
• Lead global influencer and VIP marketing strategies, including campaign execution, seeding, and performance tracking.
• Oversee and evolve AB Muse social strategy, driving online brand advocacy and engagement.
• Support 360° brand marketing campaigns, ensuring alignment across PR, digital, social, retail, and wholesale channels.
• Drive disruptive campaign ideas from concept to execution, reinforcing ANINE BING’s positioning as a leader in fashion.
• Lead go-to-market strategies for product launches, ensuring a holistic approach to brand impact and consumer engagement.
• Collaborate cross-functionally with Creative, Social, Wholesale, and eCommerce teams to optimize press and influencer activations.
• Manage influencer calendars, campaign reporting, and strategic measurement to track success and ROI.
• Oversee budget and resource allocation, ensuring campaigns maximize impact within scope.

Requirements:

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field preferred
• 5+ years of experience in brand marketing, public relations, influencer marketing, or similar roles, preferably in the luxury, fashion, or lifestyle industry.
• Excellent project management skills with the ability to juggle multiple campaigns and initiatives simultaneously.
• Proficiency in social media platforms, analytics tools, and influencer marketing platforms.
• Fluency in English; proficiency in additional EU languages is a strong plus

Benefits & Perks

• Work/Life Balance: Flexible work schedules and time off, paid holidays throughout the year, extra days off in the summer
• And more: Generous employee discount and wardrobe

Working at ANINE BING

ANINE BING seeks to empower its employees by providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Diversity and inclusion is critical to our success as a global brand, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool.

More about ANINE BING

ANINE BING is a Los Angeles-based fashion house started in 2012 that blends elements of Scandinavian simplicity with American energy to offer modern wardrobe essentials for women seeking a timeless yet rebellious approach to everyday style. Since its launch, ANINE BING has built a global brand represented across 90+ countries, including brick-and-mortar retail stores in cities worldwide.

Headquartered in Los Angeles, ANINE BING has over 200 employees and is backed by key investors, which include Index Ventures founder Danny Rimer (Facebook, Dropbox, Roblox, Net-A-Porter), Greycroft Partners founder Dana Settle (Bumble, Cuyana, Farfetch), and Felix Capital founder Frederic Court (Goop, Farfetch, Vitrue, Dailymotion).