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Content Writer - Thought Leadership Specialist

AG5

AG5

Marketing & Communications
Netherlands · Amsterdam, Netherlands
Posted on Feb 24, 2025

Job description

We’re looking for a strategic and engaging thought leadership content writer to join our team at AG5 and help us build a strong, authoritative voice in the workforce skills management space. This freelance role will focus on creating in-depth articles, whitepapers, eBooks, and other high-value content that positions AG5 as an industry innovator.

In this position, you’ll work closely with the marketing team to translate industry insights, trends, and data into compelling narratives that resonate with decision-makers, highlight our brand’s unique value, and drive top-of-funnel awareness.

Key responsibilities

  • Develop thought leadership content: Write articles, whitepapers, and eBooks that demonstrate AG5’s expertise in workforce skills management and related topic.
  • Research and analysis: Conduct interviews, analyze industry data, and stay current on relevant market trends, translating findings into clear and insightful content.
  • Collaborate with the head of marketing: Align all content pieces with business objectives, brand messaging, and marketing goals.
  • Maintain high editorial standards: Ensure content is informative, well-structured, and error-free, suitable for an executive and managerial audience.

Deliverables on a weekly basis

  • Monthly long-form content: Delivery high-value content pieces (e.g., deep-dive blog posts, whitepapers).
  • Weekly short-form content: LinkedIn articles or short thought pieces that showcase AG5’s unique perspective and insights.
  • Ongoing iteration: Update and refine existing content based on feedback and performance metrics.

Ideal candidate

  • Proven thought leadership experience: Background in writing authoritative content for B2B software, HR, or related industries.
  • Exceptional research and storytelling skills: Ability to turn complex ideas into clear, impactful narratives.
  • SEO-savvy: Comfortable leveraging SEO best practices to ensure content is discoverable and drives organic traffic.
  • Self-driven and detail-oriented: Capable of delivering high-quality content on schedule, with minimal oversight.
  • Familiarity with SaaS/HR tech: Bonus if you’ve covered topics like skills management, talent development, or organizational growth.

About AG5

At AG5, we’re making skills management easier for businesses. Our intuitive, audit-proof matrices and dashboards help organizations identify, visualize, and close skills gaps—without relying on cumbersome spreadsheets.

We pride ourselves on an open, growth-oriented work culture. While this role is freelance, you’ll collaborate closely with our in-house team and have the support you need to produce top-notch content.

We look forward to reviewing your content and discussing how you can help us shape the conversation around workforce skills management. Good luck—and have fun!

How to apply?

To apply, please send your CV to marketing@ag5.com.